Headlines are whirling this week with talk of a cheaper iPhone, but Apple Senior Vice President of Marketing Phil Schiller is apparently balking at the rumors.
Schiller allegedly admitted to the Shanghai Evening News?(Google translation) in an interview that his company is not developing a cheaper smartphone to ?grab market share away.??He reportedly said the iPhone 5 is the best iPhone for Apple and his company is not concerned with market share.
?We are not like other companies, launched multiple products in one breath, then pinning his hopes on a product to get the favor of consumers,? said Schiller, according to the translated report. ?Competitors launched many dimensions new products, but after purchase will find no suitable software products and user experience.?
The report noted Schiller repeatedly stressed that user experience is the key to winning Apple, and?the Cupertino, Calif.-based company only considers using the best technology, such as production processes, Retina screen, aluminum alloy, etc., when creating?a new product?to provide the best products for the market.
?So a lot of people in the Chinese market using a functional machine, some manufacturers use cheap smartphones replace feature phones, but this is not Apple?s product development direction,? Schiller explained, when asked to respond to?rumors that Apple will lower the price of products to occupy the market share.
A?Wall Street Journal report from Tuesday?claimed?Apple is working on a less-expensive?iPhone?that should d?but by late 2013.?The report, which cited ?people briefed on the matter,? said Apple has explored such a device for years and now?the plan has advanced.
The Wall Street Journal has repeated this notion in recent years, and even?Bloomberg joined the chorus?in 2011 and again earlier this week with a story about Apple planning to sell a ?smaller, cheaper version? of the?iPhone?to hook customers in developing nations.
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Source: http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/V9RN6HzFDpI/
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